Launching festive JBL holiday campaign at Capi

Hoofddorp, 04 December 2019 — We launched a festive holiday campaign in all electronic stores in collaboration with JBL, part of Harman International. The party-themed campaign allows travellers to enjoy the best sound they have ever experienced.

The holiday season has started and at Capi, travellers will find the latest inspiring gifts and gadgets to shop for their loved ones. To celebrate this festive season, the yearly JBL winter campaign launched in all electronics stores, in full party theme. Furthermore, Capi has taken the next step in creating an inspiring shopping environment. In the Capi stores at Amsterdam Airport Schiphol, the campaign includes a touch screen activation with gamification technique. On the touch screen, travellers can play a JBL branded game to win discount on selected JBL speakers.

This year, the party campaign centres around the Pulse 4. This portable speaker allows customers to experience the signature JBL sound with a dazzling 360- degree LED light show, supporting the campaign’s tagline: „The best sound you’ve ever seen“. The speaker combines sound and light by changing colour while playing music. The Clip 3, Charge 4 and Flip 5 speakers complete the party on the Action Marketing Table. With any JBL speaker purchase, customers receive JBL party socks, exclusively made for Capi.

Bas van de Rijt, Senior Key Account Manager Netherlands at Harman International: „Every year, Capi knows how to surprise us and the traveller with an exciting JBL campaign. The team succeeded again in launching an inspiring instore campaign for the holiday season. The party theme perfectly matches the festive time of the year and the needs of travellers of this moment.“