Exclusive IFA introductions on sale at Capi
Hoofddorp, 4 September 2017 – Trade show IFA kicked off this weekend in Berlin, showcasing the latest innovations and technological advances in consumer electronics. Capi is proving its leading position as airport retailer at its Berlin store - whereas IFA shows what products will become available tomorrow, Capi makes these innovations available today, with exclusive product introductions on sale at Capi Berlin.
Big-name brands recognize Capi’s value as an important stage on which to introduce and promote the latest innovations. Sony is introducing its newest range of noise-cancelling headphones to IFA visitors and this set of ‘3 brothers’ headphones is already on sale to a wider audience at Capi Berlin in a unique collaboration between Sony and Capi.
RHA, an upcoming name in premium-quality earphones, also sees Capi as the best place to introduce its products to a European market and beyond. RHA and Capi teamed up to introduce the premium brand, with their new line of wireless earphones going on sale over two weeks before the start of the IFA.
Peter Wiggers, Managing Director of Royal Capi-Lux, says: “Our aim is to continuously offer inspiring shopping experiences and unique product innovations. Our partnership with leading brands is a great example of how we support airports in providing an attractive shopping environment for travellers. We are well-positioned to give great electronic brands an international stage.”
Visitors to the IFA passing through Berlin Tegel Airport will thus be able to buy some of the latest innovations at Capi, products which have only just been introduced at the IFA. Partnering with several leading brands and using its retail concepts to full effect, Capi Berlin offers travellers a range of new products and exciting offers, which are only available at Capi for the duration of the IFA. RHA’s wireless models can be found in the What’s New and the Special Offer bins and on the Out store visuals. Sony’s unique range of noise-cancelling headphones are portrayed on attractive visuals and as Special Offer. Other suppliers have also teamed up with Capi to provide travel retail items – and gifts – to travellers. Audio brand JBL is giving away a free speaker with every JBL item sold and visitors buying an Innergie product will get a smart case free of charge.