Capi Trading launches Hugo Boss fish leather cases for iPhone 5
Hoofddorp, The Netherlands, 14 February 2013, Capi Trading, the business partner in consumer electronics for the Travel and Duty Free market, has added a line of new Hugo Boss cases for the iPhone 5 to its assortment. Capi Trading distributes Hugo Boss cases exclusively in the Duty Free and Travel Retail market via distributor Telecom Lifestyle Fashion BV.
Following the successful launch of the Apple iPhone 5, Hugo Boss recently introduced a new line of stylish cases made from 100% salmon leather with perfect finish. The fish leather line features cases in three trendy colours green, purple and gold and the signature metal logo tag. The leather for the cases are produced in an environmentally-friendly way and only gained as a by-product of food-production. These cases combine function and exclusive design with fashionable colour schemes.
Jaco Vlemingh, General Manager Capi Trading, thinks these cases will be a hit in the Travel and Duty Free Retail:
"Smartphone cases are fashion items,” he explains. “People use them as a means of expressing their personality. Our business partners make these cases available to customers at airports, in the military or diplomatic world. These stylish and fashionable Hugo Boss cases will definitely appeal to cosmopolitans."
Through the exclusive license with HUGO BOSS, we can offer the market a very attractive luxury and premium brand," says Frank Hackmann, European Director of STRAX. In Capi we found an innovative store concept, inspiring locations and an organisation that understand the importance of exceptional in store communication and exceeding consumer expectations. Fine craftsmanship and elegant design are no strange words for either HUGO BOSS as well as Capi. Airport locations are not new to us. They offer us brand exposure in an inspirational environment which feels like home to our target audience. We are looking forward to expanding our cooperation with Capi."
Capi, The Travellers Electronics Company - part of B&S - was originally established in 1894 and currently has
its headquarters in Hoofddorp, The Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre
and has been active in airport retailing since 1957.
Capi distributes electronics through owned shops at airports in Amsterdam, Berlin, Frankfurt, Munich, Oslo, Gothenburg, Stockholm, Johannesburg and Cape Town, as well as business to business partners. Capi is active at 19 airports throughout Europe, the Middle East and South Africa and is the largest electronics airport retailer and B2B-distributor for airport retailing in electronics.