Gold and Diamond-Studded Bowers & Wilkins headphone for sale at Capi
Hoofddorp, 11 October, Capi, market leader in electronics retail at airports, is currently showcasing a one-off Bowers & Wilkins headphone P5 ‘a concert for one’ decorated with gold and inlaid with diamonds in the It’s Exclusive section of the shop in Lounge 3 at Amsterdam Airport Schiphol. The headphone has a value of 6,000 euro.
The Bowers & Wilkins P5 headphone is a premium portable headphone, made from the finest materials. It uses the most advanced technology to provide a rich, pure, detailed and natural sound. The P5 currently on display at Capi is a unique mode customised by a jeweller. The ear pad frame is 18 carat white gold and 56 of the finest diamonds have been set into the ear pads forming the letters B and W. The headphone was customised at Leytens & Son Diamonds Belgium, based in Antwerp.
The headphone is currently on display - and for sale - in the 'It's Exclusive' showcase in Capi's Amsterdam Airport shop. To be able to cater to all types of customers, with their specific needs and wants, Capi has introduced seven marketing concepts, one of which is It's Exclusive. The It's Exclusive showcase is dedicated to exclusive products of the highest quality. Capi aims to be trendsetting, not only in the products it offers customers, but also in the way it offers them. In this case, the headphone really is exclusive, as it is the only specimen made.
Erwin van der Putten, Managing Director of Bowers & Wilkins Benelux: "Ever since Bowers & Wilkins BeNeLux chose to relocate their head office to Antwerp, we wanted to do something special. Antwerp is renowned for its Diamond business (diamond capital of the world), therefore we chose to commission a limited edition Headphone set with real Antwerp diamonds as our way of celebrating our new head Office (ID-Lounge) in Antwerp. The P5 diamond is the result of 50 years' experience in acoustics , audio quality and the best quality diamonds in the world. 'A concert for one' just became a whole lot more exclusive. We chose Capi for their great reputation in offering quality products for the right price and because of the high international exposure possibilities within their duty free chain. Their customer profile fits Bowers & Wilkins perfectly."
Peter Wiggers, Managing Director Capi-Lux, is pleased with the closer collaboration between Capi and Bowers & Wilkins : "Bowers & Wilkins is a renowned brand of superior quality electronics that is ideally suited to our strategy and our brand portfolio. We already have a dedicated Bowers & Wilkins display in our shops and this exceptional, custom made headphone is the crowning achievement in our combined aim to provide customers with exclusive and trendsetting products."
Capi, The Travellers Electronics Company - part of B&S - was originally established in 1894 and currently has
its headquarters in Hoofddorp, The Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre
and has been active in airport retailing since 1957.
Capi distributes electronics through owned shops at airports in Amsterdam, Berlin, Frankfurt, Munich, Oslo, Gothenburg, Stockholm, Johannesburg and Cape Town, as well as business to business partners. Capi is active at 19 airports throughout Europe, the Middle East and South Africa and is the largest electronics airport retailer and B2B-distributor for airport retailing in electronics.