Capi opens first tablet shop-in-shop at Schiphol Airport
Hoofddorp, 12 April - Capi, market leader in electronics retail at airports, has recently launched a shop-in-shop dedicated to tablet computers in its store in Lounge 2 at Amsterdam Airport Schiphol. Schiphol Airport aims to offer visitors a pleasant and inspiring shopping environment. Capi's unique and inspiring new tablet shop fits in very well with the airport's aims.
The tablet market is booming. In the last two years tablets have become an essential product group in electronics retailing. Capi wants to be at the forefront of this trend and aims to bring this product group to an even higher level by means of the new shop-in-shop. Tablets are now an integral part of Capi's assortment and shop concept, which has seen many developments in recent years. Tablets are mobile products and therefore popular, especially amongst travellers. Capi is the ideal partner to cater to these travellers, banking on years of experience in the Travel Retail industry. Exciting new tablet accessories have taken the market by storm. Capi recently reviewed and renewed its tablet assortment to offer travellers innovative and trendsetting products. Due to the expansion of the tablet category Capi has now adapted its store at Schiphol Airport completely. The new shop-in-shop consists of a touch and feel presentation dedicated to all kinds of tablets, and the largest display of tablet accessories yet. Apple has a prominent position in the shop with an official Apple iPad presentation. The ‘touch and feel’ concept enables customers to experience the products first-hand. All A-brands are presented, giving customers a comprehensive overview of the innovations available. Around the tablet devices themselves, travellers will find an extensive range of iPad accessories, covers, cases and screen protectors, displayed in a clear and attractive way, consistent with Capi’s new shop concept.
Customers
In everything Capi does, the customer is always foremost in mind. Visitors at airports are either business or leisure travellers. Different customer types, yet both groups expect to find high-quality products, innovative and trendsetting introductions and a unique shopping experience. The new shop-in-shop shows that Capi has the ability and flexibility to continue catering to all types of travellers. "Customers and our own shop staff are really enthusiastic about the new tablet display," says Rogier Berrens, Airport Manager at Capi. "We recently had an American gentleman coming into the shop saying 'this is heaven!' With reactions like that, we are sure we are on to a good thing." "This shop-in-shop concept is in line with our strategy of bringing emotion into electronics retail," explains Joost Christiani, Manager Purchase at Capi. "We aim to provide our visitors with the newest high-quality products on the market, and this shop-in-shop allows us to display Apple products and accessories in the best possible way to our visitors. We are proud of this presentation and are convinced it is an asset to customers and the airport alike ."
About Capi
Capi, The Travellers Electronics Company - part of B&S - was originally established in 1894 and currently has
its headquarters in Hoofddorp, The Netherlands. Capi is one of the founders of the Amsterdam Airport Shopping Centre
and has been active in airport retailing since 1957.
Capi distributes electronics through owned shops at airports in Amsterdam, Frankfurt, Munich, Helsinki, Oslo, Gothenburg, Stockholm,
Johannesburg and Cape Town, as well as business to business partners. Capi is active at 19 airports throughout Europe,
the Middle East and South Africa and is the largest electronics airport retailer and B2B-distributor for airport
retailing in electronics.